ETSY

I designed a checkout page for the e-commerce website Etsy.
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WHOLE FOODS APP
I re-thought the design language of the Whole foods mobile app and concentrated specifically on adding a new feature – Shopping lists that promote collaboration with friends/family.
I also designed an in-store kiosk for Whole foods, where customers can scan a food item to see product details, nutritional information and also a few recipes, along with the other ingredients required. These ingredients can be added separately to the list or all ingredients can be added at once to the shopping cart.
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CASPER
Designing for Fictional Users

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FRETNOT
FretNot aims to give its users a crystal-clear path to total guitar confidence, so one can learn to play the music they love. We want to make learning guitar accessible to everyone, irrespective of their level of expertise, by providing an intuitive, beautiful and easy to use platform. With an unrivaled experience and passionate commitment to simplifying the process of learning to play a guitar, FretNot is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument.
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WARBY PARKER - REDESIGN​​​​​​​
Project Goals:
1.  Redefine the ways in which content can be discovered and consumed within the website in order to increase engagement and dwell time.
2.  Create alternative revenue opportunities such as endorsement, accreditation, sponsorship and increase the brand footprint.
3.  Elevate the overall experience to align with the reputation of the brand and the quality of content it produces.
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